PAIL Network Awareness Kits

Our complimentary Pregnancy and Infant Loss Awareness Kits have been carefully prepared to include awareness materials for families to wear and use in the comfort of home. Each kit comes with 2 PAIL Network Stickers, 1 Strawberry Bookmark, and 1 Pregnancy and Infant Loss Awareness Day Lapel Pin.  (One per household).

We have also designed an awareness kit for Health and Service Professionals to support the work they do with families. New this year in place of awareness kits for professionals, we are offering something different.

Tell Listen Connect (TLC) is a new initiative that offers compassionate communication guidance tailored for health and support professionals who care for families experiencing pregnancy and infant loss. It includes tools and reminders around:

• Offering anticipatory guidance early and gently, to help families process and prepare.
• Allowing time for information to sink in, and revisiting as needed.
• Using the family’s own language — including their baby’s name, if shared.
• Recognizing subtle cues about what the family needs permission to ask or say.
• Providing non-judgemental, neutral options, while holding space for deep emotions.

Each kit comes with a Jacket Button, TLC Pen, TLC badge and lanyard clip. 

By participating in this awareness campaign, our hope is that more conversations around pregnancy loss and infant death will be had, and more bereaved families will be heard.  Together we can truly make a difference.

Thank you for your time and your heart and sharing your support to the pregnancy and infant loss community.

Our 2025 Campaign is closed. Please email pailnetwork@sunnybrook.ca if you would like to be added to our mailing list to hear about future awareness campaigns.